EMPOWERING ASIAN-OWNED BUSINESSES

Meet Johnny Chou, a distinguished premium member of ABA and Vice President of Marketing Strategy at Cybertegic and learn about his business origin story. Johnny Chou is a digital marketing veteran with a deep-rooted passion for helping businesses expand their online presence and drive measurable growth. As the Vice President of Marketing Strategy at Cybertegic, Johnny leverages over a decade of expertise in digital strategy, eCommerce marketing, and performance optimization. He has managed high-stakes accounts with advertising budgets exceeding $10 million annually, and his leadership has consistently delivered results that support client success and business growth. Johnny directed operations for the U.S. office, overseeing accounts generating over $100M in eCommerce revenue. His strategic initiatives in SEO, data-driven marketing, and integrated campaign management have helped brands enhance their online performance, maximize ROI, and achieve long-term success. Known for his client-centric approach, Johnny is dedicated to building strong partnerships and creating impactful digital strategies that transform businesses in today’s competitive landscape. Learn more about Johnny 's company at www.cybertegic.com Want to share your Business Origin Story? Become ABA member at: www.abala.org/join Video shot & edited by @citrusstudios

Meet Joan Nguyen, a distinguished premium member of ABA and CEO, Co-Founder of Bumo and learn about her business origin story. Raised with a deep appreciation for education as both a right and a privilege, Joan's journey is deeply rooted in her family's history. Her parents, Vietnamese refugees who fled the war, instilled in her the value of pursuing education with passion and dedication. Bumo’s mission is to provide affordable, accessible on-demand child care to families. A “parent care” company – Bumo serves busy parents, designing every feature with the parent experience in mind. Bumo enables families to book on-demand child care by taking available spots from our curated community of child care providers. Families can book last-minute child care for a half-day (morning, afternoon, or evening) or full-day, anytime and anywhere. Learn more about Bumo at www.book.bumo.com Want to share your Business Origin Story? Become ABA member at: www.abala.org/join Video shot & edited by @citrusstudios

Meet Esther Lee, a distinguished premium member of ABA and Founder of Asian Founded and learn about her business origin story. Esther started her career as a TV news reporter in Los Angeles, the #2 market in the nation. After 6 years in the industry, including a career change to producing shows, receiving her dream job offer, covering presidential elections and even moderating an AAPI Presidential Forum, Esther launched Asian Founded, a social media agency working closely with clients within the API business community and/or hoping to promote API excellence. Simultaneously, Esther began highlighting API businesses on social media and within a year, Asian Founded's platforms garnered 80,000 followers total. Follow the journey on IG, TikTok: @asianfounded Want to share your Business Origin Story? Become ABA member at: www.abala.org/join Video shot & edited by @citrusstudios